Chess Web Optimisation Specialists?
In the shrouded world of search engine optimisation, there is now a specialist in optimising websites for favourable placement within search engine results pages. This is obviously a recipe for conflicts of interest, but there is enough variance in the genre to be able to optimise for several different phrases of no interest to other engaged chess parties.
As the web has matured - every genre has become quickly clogged with hundreds of thousands of sites with fierce competition. Indeed, in terms of sales, the difference between success and failure is often determined with good ranking in the SERPS. Using such services may make a huge difference in traffic.