GPS, Base, Froogle - or whatever they’re calling it today
This example can be seen at GPS chess sets. In chess sales - it’s a great idea to use whatever free exposure anyone will provide - especially if the ‘anyone’ is Google. What started as Froogle became Google Base and now has the less nerdy title Google Product Base, or GPS. Sounds like some new cell-phone calling system huh?
Though GPS is a boon for listing your products - it does tend to get lost in the maze of products available. One or two companies are now emerging to create an optimised XML product feed to prioritise your products - it works wonders and we’ve already had sales and loads of extra exposure. Not easy though and needs some heavy technical know-how especially of XML. No pain, no gain huh?