Web 2.0 and Chess Sales
Take for example this site for chess computer listings in squidoo, or this eSnips page on chess computers and their electronic merits by a chess retailer. How do they affect sales? How does Web 2.0 affect sales of chess through the web? Briefly Web 2.0 refers to the democratisation of the internet, where instead of relying on the judgment of search engines to bring results to us - we rely instead on the collective judgment of other visitors/customers to determine the worth of a site. This is accomplished by such sites as del.icio.us, digg and squidoo to vote for us on the worth of web sites.
The trouble is - no-one really knows the actual results, unless we ask chess customer how they found us. This is sometimes possible and often not. But it is wise to observe what internet visionaries tell us, whilst we refuse to put all our eggs in one basket - the fact is that the web is developing at such a pace that it’s impossible for anyone to say what shape eCommerce is really going to resemble months, let alone years from now. Web 2.0 however has everyone in agreement, the collective votes of ‘the people’ are a better indication of a sites worth than the warring search engine monarchies.